By B2B Asia News on May, 04 2026

Tourism Ministry Launches "Visiting Cambodia in Green Season 2026" Campaign./Image credit: Ministry of Tourism.

AKP Phnom Penh, May 04, 2026

The Ministry of Tourism officially launched the “Visit Cambodia in the Green Season 2026” campaign on May 2, 2026, outlining six “Shoulds” for visitors during this period: 1) Should See, 2) Should Stay, 3) Should Taste, 4) Should Visit, 5) Should Experience, and 6) Should Buy.

According to the ministry, the three main objectives of the campaign are to enhance international tourist arrivals, promote domestic tourism, and expand tourism flows throughout the year, with the aim of positioning Cambodia as a year-round destination.

Presiding over the campaign launch ceremony, H.E. Huot Hak, Minister of Tourism, underlined the Ministry’s initiative to replace the term “Low Season” with “Green Season” for the period from May to October. He explained that this shift represents not only a change in terminology but also a transformation in mindset and a strategic national approach.

H.E. Huot Hak, Minister of Tourism./Image credit: Ministry of Tourism.

He stressed that this season showcases Cambodia’s natural beauty, with lush landscapes, fresh greenery, and a clean and peaceful atmosphere, making it ideal for nature-based tourism, ecotourism, and wellness travel.

With active participation of all stakeholders, including state institutions, the private sector, and local communities, the minister expressed confidence that Cambodia will be able to transform this period into a “Green Gold Season” generating vibrancy, employment, and sustainable economic growth in a resilient, sustainable, and inclusive manner.

He also emphasised the importance of engagement from international partners and foreign travel content creators in enhancing Cambodia’s attractiveness and strengthening global confidence in the country as a tourism destination.



Tourism Ministry Launches "Visiting Cambodia in Green Season 2026" Campaign./Image credit: Ministry of Tourism.